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DANIELA BAUMGARTNER'S PRECIOUS ARCHITECTURE Nov. 11, 2013

Felt-tip pen, Gouache and water-colour… That’s how everything takes shape… enough at least to stimulate the client’s imagination… and he who has bought a special order receives a framed original drawing.

The daughter of a Swiss architect, she says « I can’t do any computer drawing since I think at scale 1…. » . She was also tempted by architecture, the big one, before falling in love with gemmology and the design of the small object, the precious, structured, well-built, perfect one.

Specifications, Draft, Project,  structure,  assembly, quality and strength of raw material, cost control, selection of a maker, manufacturing control, delivery, Guarantee, maintenance… The words of an Architect …

In fact, when Daniela BAUMGARTNER opens a temporary show room in her  native city of  Saint-Gall, she chooses the Arkitecturforum, in the former customs house… and  she already had articles in Architecture à Vivre magazine in 2005.

She chose to settle in Paris and to have her jewels made here.   Le Manufacturer is essential to  Daniela. Hers ,  BERMUDES and LA JOAILLERIE PARISIENNE for their perfect work and their constant technical research have been working with her forever.

Her jewels : pieces from her collection, made to measure or adapted to the taste and means of the client or original creations on special order.

Whatever the choice, always the same private appointment between Daniela and the client and the tryings before the final version since a jewel really means something only if it is worn, and it is worn only if it really fits the person it has been made for.

Comfort, you  feel it right when you enter her show-room, a place of serenity and balance. She is constantly looking for it in her technical options, like the use of her flexible torques, open and shaped in such way you forget it when it carries interchangeable pendents.

Comfort and flexibility  that’s why her collar Tissage (weaving) with its  4000 gold rings put together, was one of Daniela’s three jewels exhibited at the Palais de Tokyo Museum in May 2013.

Flexibility and movement again, for her Tahiti pearl collars with their subtle colors, mixing torque and pearl  rows. The very same work that drew the attention at the exhibition Pearls  at the Museum of Natural History, where Daniela was selected together with  Lorenz Baumer and Chanel to illustrate the French Touch.

Modular, like chameleons, her jewels adjust to the circumstance of the day.

Daniela understood long ago that repeating the shape underlines it : she plays with juxtapositions-superpositions in her collar Voyage (travel) or uses gold sticks in her collar Frange (fringes) to give it an almost musical rythm.

Daniela Baumgartner keeps re-inventing. She makes a point of doing so for her clients who come regularly or does it out of necessity when the price of gold is soaring up or if, to her disappointment, a new European law suppresses her favourite « champaign gold » that her clients appreciated so much.

Re-inventing is her pleasure for she knows she does it for the kind of clients who really see or feel the detail and will be curious enough to knock at her door.

 

          DANIELA BAUMGARTNER

She left her native Switzerland to study in Paris and in the 90s, she started working as a designer, sometimes also in charge of manufacturing at Luxury Jewellers. 

In 1998, she wins the de Deers prize and starts designing under her own rname and having her own jewels made.

From that point, she regularly participates, at the best location, in the Salon des Joailliers Créateurs and then in  Karat, just to mention  Paris.

For her particular talent regarding the use of Pearls in her creations she is granted the first prize for Tahitian Pearl Trophy, in 2002, 2004 and 2005

She receives by appointment in her Parisian show-room.

www.daniela-baumgartner.com